The adventure of La Porcellana Bianca begins in 1979.
Porcelain with a thousand shapes, strictly white, capable of interpreting a refined world in which simplicity is style, are sold initially in the historic shops of Milan via dell'Orso and Arezzo.
In 1985 Porcelain Bianca opens to the world of franchising that immediately appreciates its enormous potential in Italy and in the world, enriching itself with many tableware, kitchen and decoration, and new materials, while remaining its image strongly linked to white porcelain items.
Even today, more than thirty years after its birth, the brand immediately evokes its history, the consistency and rigor of the style that its founders thought.
The White Porcelain brings the charm of Tuscan homes in the global world, in the homes of each one. With its refined style it overcomes fashions proposing functional and decorative objects for the home, in white porcelain, always contemporary, that last over time, with a high quality level but with prices accessible to all.
To visit the company's website www.laporcellanabianca.it